ProMat 2017 - supply chain, manufacturing, distribution trade show
McCormick Place
Chicago, IL | April 3-6, 2017

ShowPro Exhibitor Success Webinar Series

Power Factor 1: Selective Attraction
How to Attract Enough of the Right Attendees to Your PROMAT Exhibit
Wednesday, January 4, 2017 - 2:00-3:00 PM

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Not everyone who attends PROMAT is your target customer. Identifying your target customer, determining which solutions you will exhibit, and doing some serious strategic thinking will give you a leg up on your competition. This practical, interactive webinar will help you identify your ideal visitor, develop powerful content that is relevant and important to your audience, and learn the best practices to use free and low-cost integrated marketing plan to build your brand awareness and get on their agenda before they arrive at PROMAT.
Power Factor 2: Managing Your Visitor’s Experience
How to Better Meet Supply Chain Professionals’ Needs Through In-Booth Experiences
Tuesday, January 24, 2017 - 2:00-3:00 PM

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Supply chain professionals attend PROMAT to do a lot more than they can on your website. They are looking for immersive, interactive experiences that address their 3 primary reasons for attending a tradeshow. Designing an effective visitor experience around attendees primary reasons for attending gives your company a leg up on the competition. This practical, interactive webinar will help you think through your exhibit, your product/service presentations/demonstrations, and your booth staff. Master these 3 factors and you will stand out from the crowd at PROMAT.
Power Factor 3: Managing Leads & Measuring Results
How to Improve Lead Quality, Sales Conversion and Measure Performance and ROI
Thursday, February 16, 2017 - 2:00-3:00 PM

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If ROI is the name of your exhibiting game, and you're not closing deals at PROMAT, then the real product is leads. Unfortunately, what most exhibitors call leads, aren't really leads, and their sales conversion rates are extremely low. This practical, interactive webinar will help you analyze your current lead management process looking for the weak links. Then, you will pick up practical strategies to quickly improve the process, so your lead quality is higher, and your sales conversion even higher. Finally, you will learn a series of the easy to apply tradeshow performance and financial performance metrics to set up a scoring system. Remember, what gets measured, not only gets done, but gets improved.


Powered by MHI, Wednesday, December 7th will feature a day of exhibitor education at the ShowPro Live Exhibitor Workshop for ProMat 2017. The workshop will be followed by an evening of dining, networking, and entertainment at Top Golf Atlanta for the Space Draw Kickoff.

Registering for MHI ShowPro Live by 5pm EST on November 30, 2016 will earn your company five (5) MHI Loyalty Points

Register   Hotel Reservations  

Register for ShowPro Exhibitor Success Webinars.


ShowPro Live Agenda

Tuesday, December 6

6:00-8:00 PM Welcome reception at Marriott Marquis High Velocity’s Media Room

Wednesday December 7

7:15 AM Bus from Marriott to GWCC will depart
7:30-8:00 AM Breakfast
8:00-8:15 AM MHI Welcome, Staff & MPro Introductions & Show Update
8:20-9:30 AM General Session
When the Show Closes: Managing the Critical Third Link of the Tradeshow Success Chain
Jefferson Davis, President, Competitive Edge
9:30-10:30 AM Morning Breakout Sessions 1
First Time ProMat Exhibitors
Show Operations 101//16 Week Tradeshow Planning & Management Tool
Tom Carbott, SVP of Exhibitions, MHI
Jefferson Davis, President, Competitive Edge
Experienced ProMat Exhibitors
Content Marketing: The New Era of Event Marketing
Robert Rose, Chief Strategy Advisor, Content Marketing Institute

We are moving into a new era of marketing - one where the creation of value through story will be the focus. Yes, the entire practice of marketing is changing - again. For events, especially, the need to expand into content-driven experiences that span more than just the small time frame of the event is critical. In this session, Robert Rose, the Chief Strategy Advisor for the Content Marketing Institute will not only bring the 6 years of experience with growing their own event, Content Marketing World, through content marketing, but also the experience they’ve had with hundreds of brands in the Fortune 1000. We’ll talk through the new types of people, processes and technologies that are creating the marketing department of the 21st century.
10:30-10:45 AM Morning Break
10:45-11:45 AM Morning Breakout Sessions 2
First Time ProMat Exhibitors
Integrating MHI Marketing Ops
Jefferson Davis, President, Competitive Edge
Carol Miller, VP of Marketing & Communications Services, MHI
Experienced ProMat Exhibitors
Content Marketing: How To Start Your Content Marketing Mission
Robert Rose, Chief Strategy Advisor, Content Marketing Institute

Any successful content marketing plan - starts with a codified, realistic and achievable strategy that is clear, powerful and will actually move the needle. Let’s take real, actionable first steps toward creating that for our business. In this 60 minute session, we’ll walk through different types of strategies, especially those for B2B industrial brand. We’ll discuss where to start - where to identify the opportunities - and then actually walk through the steps needed to create that documented strategy that we can use to start our process.
11:45-12:00 Noon Morning review/Q&A/Participants Share Key Learnings
12:00-1:00 PM Buffet Style Lunch
1:00-2:15 PM Vendor Educational Presentations (25 mins each)
GES 2016 Tradeshow Trend report presentation – GES
Michael J. Jeewek, Director of Client Relations, GES

Latest Trends in Exhibit Design
MC² | Extending brands into experience.

Capturing, qualifying and following up on Leads. One size does not fit all!
Jeff Cooper, President, Expo Logic
2:15-2:30 PM Afternoon Break
2:30-3:00 PM General Session
MPRO: What we wish we knew about exhibiting when we were starting out
Mpro is a group of marketing professionals for the material handling and supply chain industry. Learn more about MHI and Mpro.
3:00-3:45 PM Topical Exhibiting Peer to Peer Roundtables
  1. Saving Money & Controlling Costs
  2. Promoting Your Exhibit & Driving Booth Traffic
  3. Social Media
  4. Working with Sales, Dealers & Distributors
  5. Measuring Exhibiting Performance & ROI
3:45-4:15 PM Table Topic Discussion: Top 3 to 5 ideas discussed
4:15-4:30 PM Recap/Final Q&A
4:45 PM Shuttle departs from GWCC to the Marriott Marquis
6:00 PM Shuttle Bus departs from the Marriott Marquis to Topgolf Atlanta Midtown for evening entertainment.



Robert Rose
Robert is the Chief Strategist for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media.

As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi, frequently a top 20 marketing podcast on iTunes and downloaded more than 50,000 times each month. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process.


Jefferson Davis
President of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.

His mission is achieved by challenging companies to re-evaluate limiting perspectives about exhibiting and focusing them on precision execution of critical exhibiting success factors.

Jefferson's Tradeshow Turnaround philosophy and practices are the exposition industry's definitive guide to quickly turning tradeshows from "expensive appearances" to "productive, profitable investments." His services have helped clients generate over $650,000,000 in combined results.


Jeff Cooper
Jeff Cooper Jeff joined Expo Logic's founding parent company, World Wide Registration Systems (WWRS), in 1994. By 1997, he was named president and CEO. During his first seven years as president, Jeff transformed WWRS from a registration and lead retrieval provider into a progressive exhibition solutions company. In 2002, Jeff co-founded Expo Logic, a software company for the convention industry. WWRS purchased Expo Logic in 2004 and adopted the company's name. Jeff is a graduate of Susquehanna University. He resides in Blue Bell, PA with his wife and two children. Since traveling the world with Expo Logic, Jeff has become an expert on hotel gyms across the globe. When not working out, Jeff spends quality time with his family.


Michael J. Jeewek
Michael J. Jeewek As GES’ Director of Client Relations, Mike’s is responsible for managing the Corporate Accounts Team which specializes in designing and delivering award winning exhibits & environments for corporations on a global level. In addition, he oversees client satisfaction on projects assuring expectations are exceeded from initial concept through delivery and beyond.

Mike’s 34 years of industry experience allows GES to draw upon this unique understanding of strategically blending trade show, museum, corporate, retail and showroom environments for the overall success of the project at hand. His strengths in these areas assure a culmination of innovative characteristics incorporated into each individual environment GES designs, produces and services.

Mike’s personal time is spent with his wife Joyce for over 29 years and his children Nicole (28) and Kyle (26). Mike is a graduate of Benedictine University graduating Suma Cum Laude with his degrees in Business Administration and Business Management. He also retains an MBA in Organizational Behavior.


Space Draw Kickoff

Wednesday, December 7th at Topgolf Atlanta Midtown from 6:00 PM - 9:00 PM.

MHI invites you to unwind with a new spin on golf at Topgolf Atlanta Midtown. The evening will feature hors d’oeuvres, networking, and a chance to challenge your new friends to a little friendly competition with Topgolf’s unique contests. This isn’t your father’s golf game... all experience levels will have a ton of fun!




The Atlanta Marriott Marquis is offering discounted room rates of $129 to MODEX 2018 Space Draw and MHI ShowPro attendees.

Hotel Reservations